ONETAP

THE PROBLEM

OneTap was invisible on Google. When potential customers searched for key terms like “how to raise total alkalinity in pool” or “pool chemical balancing Australia”, OneTap wasn’t showing up. They had the expertise and futuristic products, but their website copy wasn’t optimized to capture search traffic. No rankings meant no organic leads, and they were leaving money on the table every single day someone else’s site appeared first.

THE SOLUTION (WHAT WE DID)

We became OneTap’s long-term copywriting partner, producing keyword-driven SEO content designed to climb Google rankings - blending persuasive copy with functional keyword insertions.

We’ve worked with them across multiple campaigns, consistently building their organic presence. Today, they are essentially the market leaders in their respective niche. Case studies like these are where the most market research is needed. Persuasiveness isn’t all that’s needed.

OneTap needed high-intent keywords, analyzed competitor content, and built SEO-optimized blog posts structured to rank. We localized our copy for the Australian audience (metric units, SPASA guidelines, NSW Health regulations) and embedded local authority sources to boost credibility and search visibility.

Each blog followed a strategic formula. We integrated their products into the content so readers saw OneTap as the solution, not just the information source.

THE FEEDBACK

"They understood what we needed from the first conversation. Delivered ahead of schedule, and the final result exceeded what we expected."

- SEMMY, FOUNDER OF ONETAP